marketing
An astonishing 1.3% of sales teams believe their marketing generated leads are world class! How does a marketing team address this real or perceived belief? perperitus marketing is a great place to start.
Business need and opportunity
Supporting a sales team in a way that helps them to drive the revenue and profit line is day to day business for most marketing teams. So, in the areas of sales collateral, leads and campaigns how is it that find the following?
• 51% of sales teams believe the quality and quantity of leads needs improving
• 72% rate the quality of their sales collateral as adequate at best
• 33% of sales teams class finding sales collateral as “significant effort required” to “can rarely find”
• 20% of marketing teams do not know how long it takes for a campaign to generate business
Rarely are sales people the most patient or understanding of professionals. Their need for something is generally “some time yesterday” and must be delivered to them with the minimal effort on their part. Whilst this can seem unreasonable, help is available in the form of the Perperitus Marketing solution.
Our solution
Perperitus marketing is a practical and highly effective approach to the issues that impact the performance of both marketing and sales. It is structured in a way that integrates the marketing and
sales process and ensures a cohesive approach to the following:
• Planned campaign activity
• Driving up the quality of leads
• 2 click access to latest marketing and sales collateral
• Company, market and solution messaging
• Market, Industry or cross-industry business intelligence
• Competitor information and how-to-win competitive strategies
• Integration of product management in the form of product or solution details and application
The web-based application delivers a comprehensive approach to ensuring the issues identified above are resolved. At the same time it addresses your specific needs.
Benefits
Quantifying the specific benefit for any one of the items mentioned above is always a challenge. However, in our experience with clients we have seen the following benefits achieved:
• Reduction in the time it takes to find key information
• Improvement in the number of leads that are progressed into the sales cycle
• Improved relationships between sales and marketing
• Increased ability to win against the competition
• Improved knowledge management leading to sales effectiveness gains
If you need to improve your marketing support for sales or would just like to discuss the issue then please do not hesitate to contact us or one of our partners.
Alternatively why not take advantage of our free and unconditional business case workshop that will help you to qualify the business need and establish the scope of the solution required. Contact us now for further details >
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