Perperitus

How well do you really know your buyers and influencers? What drives them and keeps them awake at night?  Creating detailed persona profiles is an important step towards constructing a sound value proposition.

Perperitus’ tried and tested approach will help you to do just that, enabling you to home in on some of the real drivers behind your customers buying decisions.

Persona development is a powerful technique that enables you to focus on the unique characteristics that make up your buyering community and better understand their behaviours.  Perperitus can guide you through this approach, and help you to become more customer-centric.

• Discovery workshop
• Business research and win/loss reviews
• Value proposition development
• Persona development

Having pinpointed the individuals you want to talk to, attracting new customers and engaging existing ones through compelling messaging and engaging content is the next stage in the process.

Sometimes it’s a question of opening up the cupboard doors to see what’s there.  Perperitus can help you to review your existing content and collateral, and look for ways to re-invent and re-purpose it for a new pro-social world.

We can also help to ensure that your messaging is clear and consistent across the different communication channels and to build and execute a communications plan.

• Marketing content review
• Social media review
• Messaging framework development
• Marketing communications plan development

More leads. More appointments. A mechanism that works and can fill the sales pipeline and keep it full. These are the very fundamental pressures that many marketing teams are facing, along with the need to be able to track and measure the effectiveness of every piece of marketing spend.

Whether you lean towards pro-social or more traditional marketing or a combination of these, putting in place an effective systematic and repeatable approach to lead generation and management is critical.

Perperitus has experience of implementing successful lead generation and management programmes, and can advise and support on the most effective approaches.

Many organisations are looking to marketing automation solutions such as Eloqua, Marketo and Genius to smooth and streamline these processes, Perperitus can advise on how to get the best out of these solutions and can help to create the content and programmes these platforms need to run effectively.

Integrated (traditional email and direct mail and pro-social) lead generation

• CRM optimisation
• Lead qualification
• Lead nurturing
• Data sourcing
• Web development